Fair trade is a term that’s tossed around a lot lately. There’s fair trade food, fair trade clothes and, even more commonly, fair trade coffee. Have you ever asked yourself what fair trade is exactly, though, and why you should care if you’re buying or using a fair trade product? Fair trade is both a social and an economic movement that aims to help producers of goods in developing countries to promote sustainability and economic growth. When you buy a fair trade product, not only are you doing something good for yourself †since products labeled as â€fair trade†are required to meet certain standards †but you’re also doing something great for developing countries. The fair trade movement is responsible for creating better working conditions and higher wages for workers in these countries. Fair trade coffee is a very important part of the fair trade movement, since the total world coffee production is expected to be 125.2 million bags for the 2009/2010. Simply put, coffee is a huge commodity, meaning that its production affects the lives of millions of people. When you buy free trade coffee, you are directly and positively affecting the lives of those people. At Virtues Coffee Roasters in Livermore, California, we are committed to supporting environmentally sustainable farming and production practices, providing economic stability and a higher standard of living for farmers and their families. We are proud to offer coffees that meet the strict USDA organic standards and support fair trade practices. Our commercial coffee bean roasters produce the best coffee you’ve tasted, and it’s coffee you can feel good about. We know that the taste of the coffee you drink is important to you, and we have that covered. Just imagine that you can have that wonderful flavor, achieved through using infrared coffee roasters, while supporting developing countries with fair trade practices at the same time!
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