At the beginning of a year we all contemplate what this year will bring to us. Most trend forecasts look at the web from a technological, applicative, business and processes, from a universal point of view. They usually don’t look at the web from the web experience prism of the individual or user. Icentered takes a personalized prism in trying to point the influence of 2011 web’s evolution trends on us, individuals. Trends for Social Web From an Icentered prism, the social web expanded from its original mission to facilitate and empower sharing of our experiences with a trusted circle of friends, to become a central component in digital life, with implications to many web life aspects. In the year 2011, the social web will continue to evolve, creating more complex issues, problems to solve, challenges and new paradigms to consider. From fragmentation to harmonization Social web life may become more harmonized, but privacy concerns will not fade away, and people will become increasingly aware of privacy breaches and, users will have to become more alert to the hidden interests of harmonization of social platforms. Ubiquity Our physical 24/7 connectedness will be even further empowered by real time ubiquity and sharing through new personal gadgets with more advanced apps. Affordability Affordability of new gadgets, smart phones, reducing communication and surfing rates will expand mass usage of 24/7 social connectedness and will enhance a new breed of location aware apps. Integration of social features in websites, apps and tools This will allow for intuitive sharing of our surfing. Social connectedness Year 2011 will continue to empower our social connectedness, on the virtual, social and philosophical level, through web enabled platforms that facilitate it. More of us will get involved in bottom-up initiatives to better our life and lives of others and revive trust. Social CRM From corporate’ prism, year 2011 will see an increase in social marketing and evolvement in engaged social brand identities. Therefore more companies will develop a social web presence, in order to interact and engage with us through social discourse. Blurring boundaries between business and private life on the social web We, users, and companies, will increasingly use the social space for business needs, such as customer service, personnel recruitment through social references, cooperation, we will harness the social web to get more trustworthy, real time results. Trust We will strive for a relation with brands, providers and organizations that seem to have a real meaning, whose discourse inspires credibility, integrity, we will bond and put our faith in those who truly reach to bond with us and not monitor or impose on us from their detached corporate ivory towers. Transparency Intolerance to lack of transparency will continue to ferment. Context awareness In the year 2011 attempts to partially enhance context awareness will still be localized through sensor based context aware computing units within gadgets such as mobile phones, TV remotes etc, but not as a universal context service, that monitors and analyses all our web activity on our behalf.
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