Website promotion and optimization, generating high traffic, and search engine optimization are intertwined and involve many steps.Some steps are easy and some require the use of software.The end result of your efforts will be a web site that has a high page ranking and lots of targeted hits. You don't want just any visitor.You want visitors who come seeking your help or for information for their specific need.Casual visitors who click on a paid ad will cost you a lot of money if you are using pay per click advertizing and they will probably exit your site unsatisfied to boot and not return. To be effective you need to be responsive to the needs of your visitors.This is best done through making sure your site has one theme that answers the need of the visitor.The term niche site best describes a one theme site.Your choice of keywords and how you use them on your website will determine what your visitor is interested in seeing.Eventually you will need to monetize their visit through some conversion of their visit or hit on your web site. Itis obvious that you want lots of visitor traffic but trying to sell shoes to a visitor looking for hats is more difficult. Use of keyword phrases such as hand made Italian dress shoes will result in your getting targeted visitor traffic. Search engine optimization is easier with long tail keywords than it is with short keywords. Single keywords may have a higher search volume but have more websites using them and the traffic generated is not targeted traffic.An example would be the keyword "car" as opposed to "car sales" or "high performance race car sales" or "antique high performance race car sales". If you were selling a 1968 Jaguar xke you really don't want the ford car buyer to click on your google adwords.The point of all this is that although the traffic generated by long tail keywords is less, it is highly targeted and that's what you want for your niche site. Using a keyword analyser will give you many combinations of keywords that you can use as your secondary keyword phrases in the body of your text. If you were to search on the words" investing" or " Tampa Florida Real estate Investing" you would get very different results. The keywords " investing" ,"Real Estate" ,"Tampa Florida, "Beach Condos " when entered into a keyword analyser, may result in hundreds of combinations all with an indicated search volume and density.The better keyword analysers also tell you how many adword campaigns are run on the word or phrase and the cost for that word or phrase.You can sort through each category and arrange them in a spreadsheet in decending or ascending order and then throw out the ones with low volume, low ad word campaigns and high density. You are now ready to start using your main keywords in your title, keyword list, and description. The various long tail words will be your secondary keywords and should be used inyour body of the home page and other supporting pages. No one has just a home page anymore and few people search with only one word. So you will have plenty of use for the long tailed keywords in your supporting pages The supporting pages should all be linked to your home page of course.Don't be surprised if your back pages wind up with good supporting targeted traffic and may even rank well on their own because of the use of different keywords in a different text.
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