Part of your job as a wedding planner is to create an outstanding occasion that your guests will never forget. To create a seamless event, there needs to be a common thread linking all the components together. In its simplest form, this is done through the use of color. The bridesmaids dresses are the same shade of purple as the cupcake frosting and boom, you've got yourself a theme. Colors Are Everywhere More and more brides are looking for something unique to truly set their day apart from all the other weddings they've attended. Offering your client a monogram theme will help make the day truly distinctive. A monogram, from a business perspective, is a logo for the couple. Usually comprised of both the bride and grooms first initial and the groom's last name, a monogram is a way to add an elegant personal touch to all aspects of the celebrations. You might also consider including the wedding date, location, and a special image such as a grapevine for a vineyard wedding. Designing a Monogram Many online companies offer monogram designing, but a local graphic designer can design one just as easily and perhaps give you more personal attention. Monograms can be casual, ornate, modern, or funky. If you're good with computers, you might even be able to offer it as an add-on service to brides. The final design should reflect the personalities of the bride and groom, while indicating the general level of formality of the event. Monogram Flourishes The monogram theme can be as prominent or as subtle as the couple desires. The concept is to have continuity by displaying it before, during and after the event. Before the wedding, guests will receive a taste of the event to come in the mail - the invitations. Adorned with the monogram, the invitations serve not only to give guests the pertinent details, but will also guide them in apparel decisions by indicating the formality of the wedding. The monogram emblem, like a logo, should be present on all written communications, such as invitations, reply cards, maps, signs and programs. The latest fashion trend is a personalized wedding tote featuring the bride or couple's monogram. There are many other creative ideas, such as making personalized stamps. During the wedding, the monogram can be used in as many different ways as you can imagine. It can be added to the cake in a variety of fashions - from a monogram on top of each cupcake to one large emblem on the side of the cake. Next, be creative: the monogram can be applied virtually anywhere, from balloons to lighting. The sky is truly the limit when you are creating a monogram themed event. The level of restraint will vary by couple since some prefer a more understated approach than others. After the wedding, send guests home with one-of-a-kind gifts such as personalized bottles of wine, or monogrammed flip flops. The final statement? A monogrammed thank you note arriving in the mail a few weeks later, reminding them of what a wonderfully romantic wedding they attended. Coordinating Monogram Uses From the bakery to the printer, as the bridal consultant you will likely be the one making sure that everyone has what they need to execute their job. From the beginning, be sure to obtain the emblem in every possible format - most places will be able to work from a high resolution .eps file. Make sure all parties are clear on how the colors are defined and where they are used. Artwork Efficiency Tip Prepare CDs that contain the monogram, accompanied by color samples and your contact information to give to each vendor. Not only will they appreciate having everything they need, they'll likely be so impressed with your commitment to quality that they'll recommend you to future brides. For the Stylish Couple A monogram theme is very up-and-coming and will appeal to modern couples who want a contemporary twist on a classic wedding. Combined with a classic color scheme, the monogrammed wedding truly makes a statement. Aside from creating a wonderful backdrop for your clients' nuptials, you'll also add a smash hit to your portfolio to impress future clients.
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