The competition on the Internet is increasing by the day. Leave aside the discussion on how to make a website attractive enough to convert visitors into customers, the first question before website owners nowadays is, how to ensure higher website ranking on search engines. Therefore, if you want to stay ahead, you should use the latest Internet marketing tools. Keyword Research tools The proper use of keywords is essential for optimizing a website for search engines. Some of the most popular and reliable tools for researching the keywords are: Digital Point Keyword Suggestion Tool This keyword tool is available free of cost. It gives you information about how often a keyword is used and what the various alternatives to the keywords are. This helps you to target the right keywords to increase the ranking of your website. Presently, this keyword suggestion tool derives its data from Overture and Wordtracker. Free Research Term Tools This is also a free keyword research tool. It compiles keyword data from various search engines including Google and Yahoo. It gives the most popular alternate keywords when you enter a query. Social Bookmarking Websites Nowadays, many businesses use social bookmarking websites for indirect marketing. This kind of marketing requires a lot of time and efforts but the results could be astounding. When you sign up with a social bookmarking website, you bookmark your favorite web pages, which could be accessed by the other members of the bookmarking website. So when you bookmark your website, and web pages that have some news and information about your business, other members are likely to click on it. The more the number of clicks on your bookmark, the more popular it would become, thus increasing the traffic to your website. StumbleUpon: This social bookmarking website has 100 categories to which you can add your social bookmarks. When you add your bookmark, people comment on it. They may like or dislike it and the popularity of your bookmark is decided depending upon the votes your bookmark gets. If your website gets thumbs up from the StumbleUpon community, the traffic to your website will increase. Digg: Digg is not just used for social bookmarking but also for searching interesting content. So, if your website is bookmarked on Digg, it is most likely to get good quality traffic. Apart from submitting your webpages, you should also make efforts to bookmark other content that is interesting and useful for Digg community. This would increase your popularity on Digg and increase your social network, both of which are important for effective marketing. Social Networking Websites Nowadays, social networking websites like twitter and facebook rule the Internet. Whether you want to market your business or catch-up with your friends, you cannot ignore the power of twitter and Facebook. Facebook Market Place: Facebook has partnered with Oodle to allow its users to list their products on Facebook. You could take nice pictures of your products and write interesting advertisements for them to gain the attention of Facebook users. Listing your products occasionally on Facebook could help you market your business. To make the most of this marketing tool, you could sell your items for charity on Facebook rather than selling them for gains. This will help you in marketing as well as working towards a social cause. Twitter: Twitter allows you to post messages of up to 140 characters. You could tweet about your business, products, offers, activities, and so on. Whenever you post tweets, they are immediately delivered to your followers. If your business is in news or you have some press releases on the Internet, you could add their links in your tweets. Website Ranking Tools It is important to know where your website stands on search engines to know how your marketing efforts are performing. Such tools immensely help during the process of website optimization and also to check the results post-optimization. Rank Checker: This tool helps you check the rank of your website for a given keyword. If you have optimized your website for certain keywords, you should check if your optimization has yielded any positive results through this tool.
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