Businessmen are taking to flyer distribution in a big way. This marketing tool has become very popular among the entrepreneurs and the start-up companies are using this tool to advertise their product and service to the people. There are many processes involved in this distribution and each of them is equally important for the success of the campaign. The campaign begins with the designing of the leaflet or flyer. Then the potential customers are identified and the flyers are distributed after choosing the right distribution method. Finally, you can track the delivery and ensure that the flyers are indeed given to the correct people. It is also possible to track the response of the people to the flyers if these are properly worded and some promotional offers are made. The Flyer Designing the flyer is very important in flyer distribution. There are many aspects of a flyer like the size, shape, weight, colour and wording. The flyer can vary in size from A3 to A7. The smaller size is preferred for hand-to-hand distribution on the streets. If the flyer is very small and lightweight, it can easily be folded and kept in the wallet or purse. The large poster size can also be designed if you have some graphics to present and also if the product needs a colourful representation. After you decide the size, you can think about the colour and shape of the flyer. Depending on your product, you can select a sober colour and a rectangular shape of the flyer. You can also choose bold colours if you want. The wording in the flyer is aimed to attract the people and so should have a sales tone. State the benefits and the features and appeal to the people to buy now. The Method of distribution There are many methods of flyer distribution, but the most important ones can be classified as door-to-door and hand-to-hand. In the door-to-door method, the flyers are given out at the homes of the people. The flyers may be given solely on their own or shared with other flyers or a newspaper. Depending on the method you choose, the budget will vary and so will the effectiveness. In the hand-to-hand method, the flyers are handed out directly to the people on the streets. The flyers may also be kept at vantage points on the streets so that people can pick them up when desired. These flyers can also be kept under the windshield of parked cars under this flyer distribution method. Tracking the Flyer It is possible to find out if the potential customers are actually getting the flyers. You can ask the distributor to carry a GPS unit on them to track their position. These distributors also have a daily target to meet and carry a camcorder to record the actual delivery of the flyers. They also have to report back when they have covered each street. In this way, you can track the delivery of each flyer. You can also track the response if you have a promotional offer with the flyer. By counting the number of people who come after getting the flyer, you can find out the success of the flyer distribution campaign.
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