47% of online adults use social networking sites 73% of teens and young adults are a member of at least one social network When it comes to social networking, websites such as Facebook and Twitter often come to mind. They function as a community for people with similar interests to share their ideas. Similar interests can range from religion, hobbies, to even shoe colors. We are social by nature, It’s our natural need to share knowledge and connect with others. Now more than ever, website owners and online businesses are starting to make use of social networking. According to SaleSpider, which polled 384 small and medium business owners, 75% plan to make social networking a larger part of their marketing mix in the near future, while two-thirds said social networking has already served to boost sales, revenue, and traffic. This is a large portion of business owners. In the near future, all small to medium businesses will exist on the online world. Social Widgets In order to take advantage of the social wave you will need to integrate social marketing as part of your web presence. Besides just content and products published on your website, you will want to integrate social media onto your website. Social widgets let your visitors recommend your article or product to their peers. A small icon can have a massive effect on bringing in more traffic. The website can slowly become viral and best of all, the visitors are highly targeted and interested in the topic at hand! These social widgets should be easily recognizable to your visitor. A facebook button or twitter button should have a small icon and make it easy for them to recommend your article. While social widgets are specific to the CMS (content management system) being used, there are many options to help owners implement them. Site Builders have recently made these social widgets available within their systems. Easy WebContent has made these social widgets easy to integrate within their Site Builder. The simple drag and drop nature of the system is effortless to use.Try Easy WebContent Site Builder for free and take a free test drive of Easy WebContent Site Builder by clicking here. If you are using Wordpress or Joomla, there are many plug-ins that are available to use as well. Each content management system has social widgets to use. If you do not have these buttons on your web page then you are missing out on marketing to your target audience. Value your visitors and make it easier for them to share the content with their friends. Do not wait to use Social Networking Social networking is here to stay. U.S. marketers will spend $3.08 billion to advertise on social networking sites this year, according to new estimates from eMarketer. Shouldn’t you be doing the same? Advertise and use the internet to your advantage. There are consumers that only shop through online sources. o be online means you are catering to your audience and making it more convenient for them to browse your online content.
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