Local Mobile Marketing Reach People Where They’re At In today’s fast paced world, people crave instant communication and information. New technology has enabled us to satisfy this desire. Local Mobile Marketing provides an opportunity to reach people almost everywhere they go and keep your brand fresh in the mind of your prospect. When people leave the house these days, what do they bring? Wallet keys and phone! The phone has become a fundamental part of people’s everyday life experience. Just look around when you’re out and you’ll see. It’s probably even bigger than you thought! Now with a large majority of these devices primed for Internet access, this means both e-mail as well as Internet browsing. People are now searching and shopping for products and services on these devices. Having a mobile version of your website is one important component of mobile marketing for business. Building out your social media presence is another as many mobile users are accessing sites such as Facebook and Twitter from their portable devices. One of the more compelling tactics to employ is SMS messaging. Now, in additional to e-mail, you have another way to get your message out to the consumer. A good e-mail campaign on average may get a 20% open rate while 9 out of 10 people will read a text message they receive. Here Are The Numbers • There are more than 4 X the number of mobile phone users as internet users (91% of Americans have them with 20% of phones having Internet capability) • 152 billion mobile text messages are sent each month • 90% of text messages are read within one minute of receipt • Mobile advertising has a 10 TIMES HIGHER click through rate than online advertising • Mobile advertising has 8 TIMES HIGHER brand awareness • Mobile traffic has a 6 TIMES HIGHER purchase intent than online traffic • People generally have their phones within 3 meters of them at all times An Interesting Scenario Imagine if you are a restaurant owner and a new visitor to your website opts-in to your list. You’re offering a coupon to entice them to sign-up, which will be delivered by e-mail. You have a series of auto-responder messages set up on autopilot to be delivered to their e-mail as well. Now imagine if you could also send them an automated SMS message to their mobile phone reminding them to check their e-mail to retrieve the coupon. You’ve also created a pre-recorded message from the chef welcoming them and letting them know you’ll be sending them updates on new promotions and signature dishes delivered directly to their voice mail. Just like e-mail, you’ve actually set up and scheduled SMS and voice messages on an auto-responder to go out to your customers. You’re also sending out broadcasts, letting customers know what the specials are for the evening and you’re reaching them using e-mail, SMS and voice. Cutting edge technology has now made all of this reality. Think of the possibilities and now apply this to any business model and not just the restaurant industry. People are on the go and nearly everyone these days has a mobile and/or smart phone within reach. Dynamic forms of communication make getting your product or service offering in front of your prospect, client or customer in multiple ways. Isn’t it nice not to have to be dependent solely on e-mail to automate your follow-ups? Creating new offers and interesting promotions and having multiple channels to deliver that message to people on the go ultimately means more sales. The art of the follow up is an integral part of any successful marketing program either online or off. You want to make sure you are everywhere people are hanging out either home or on the go, so this includes their mobile phones. This also means moving beyond just e-mail to increase your visibility and make sure you get your message in front of the consumer.
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