To have an effective world wide advertising campaign an Organization must define the objectives and fulfill them effectively. Various types of media are used worldwide for Advertising, some major ones are: Television Advertising is done using a television advertisement, also called a Television Commercial. It can be a major part of world wide advertising. Many organizations pay for production of Television programs and intersperse the programme with their Television Advertising. The Television channels make the programs with timeslots available for the Brands to do their Television advertising. Print Advertising is done by printing the advertisements on the Newspapers or magazines. The type of readers of the newspaper and the magazine, decide the type of Brands which will use Print Advertising as their campaign medium. Radio Advertising is done using radio. This is one of frequently used form of world wide advertising. The Brands purchase the airtime for their Radio Advertising commercial from the radio station and air their advertisement on the radio. The Radio Advertising time slot is decided by the Brand based on the listener Target group of the programme. Internet advertising is one of the cheapest forms of world wide advertising network. Internet Advertising is done by using banners, text on the websites and requires in detail planning & strategy depending on the organization goals, business model and involves proper choice of website, internet advertising type and the design of the campaign. A very important aspect of Internet Advertising is Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Mobile Advertising is interactive. Mobile Advertising can be implemented in multiple ways like mobile advertising using sms, mobile advertising viral campaigns, mobile advertising using web banner, mobile advertising using wap banner, hosting etc. Outdoor Advertising is another form of world wide advertising network is also called Out-Of-Home advertising is absolutely opposite to the Internet, Print or Television advertising, in the sense that outdoor advertising is done to reach the consumers when they are not in home i.e. when the consumers are in public places. Some of the media options available for Outdoor advertising are hoardings, pole kiosks, billboards, street furniture etc.
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