Brigette Federico's Articles in Internet-Marketing


  • How Pop-ups Can Ruin Your Web Marketing Plan
    Imagine that you've just clicked through to a website, looking for advice or investigating a service. As it loads, your eyes scan the page, so you can ascertain whether you've come to the right place. Your eyes pick up all the right keywords, and you decide it looks like a likely prospect. Yet just as you decide to read, a ...

  • Using Eye-tracking Studies To Support Keyword Location
    The period of time and the location on which a visitor looks at in your page is a very good indicator of intent and this data can provide you with information on how relevant your site is for a particular visitor. There of course remains the question of how exactly do you find out where a visitor looks. It so happens that o ...


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