Jody Gabourie's Articles


  • #1 Marketing Strategy: Your Marketing Message
    Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice. Find out the five questions your marketing me ...

  • 3 Helpful Steps To Create Audio Products
    One of the fastest growing arenas of Internet marketing is audio products. Learn three helpful steps to help make your audio marketing as impactful and memorable as possible for your prospects and clients.

  • 3 Questions To Answer Before You Create Your Blog
    Before you even start looking at blog software and figuring out how your blog is going to look, you need to spend time answering three important questions.

  • 3 Questions To Ask Before Doing A Teleseminar
    There are 3 questions you should ask yourself before doing a seminar; find out what they are, and how answering them will ensure that you are focused and on-track with exactly what you want and need to accomplish in implementing the marketing tactic of teleseminars.

  • 3 Symptoms Of Being Without A Marketing Plan
    Learn what the 3 symptoms of businesses operating without a marketing plan are, and how to avoid them so that you can attract business, money and satisfaction faster and easier.

  • 3 Things You Must Know Before Creating Your Marketing Plan
    Before you can even begin to put together a plan for marketing your business, you have to know the 3 main building blocks of any and all of your marketing activities.

  • 5 Steps Towards A Marketing Tactic
    Learn the 5 major steps involved in creating and promoting any marketing strategy or tactic.

  • 5 Types Of Business Blogs
    There are 5 common types of blogs that businesses use. Take some time to figure out which type of blog would serve the information needs of your target group and the needs of your business the best.

  • 6 Questions To Answer For Your Marketing Plan
    In order to get the most out of any marketing activity you implement, you need to be clear on 6 specific areas. Learn six questions that you should be asking yourself, and how they can keep you focused and on-track with implementing marketing tactics.

  • 6 Reasons To Be All A-twitter
    Social networking is playing a bigger part in many small businesses' marketing and business strategies. Discover six reasons to utilize the hot new networking tool called Twitter.

  • A Marketing Calendar Is A Must!
    Creating a marketing plan is great, but you MUST transfer the information in your plan to a marketing calendar. Without implementing a schedule, all the work you've done with your marketing plan could go to waste.

  • Advertising And Small Business: Should You?
    Some advertising opportunities are a good fit and make sense for small business owners, but many times, spending money on traditional advertising just doesn't make sense. Take a look at these four drawbacks inherent in advertising that make it not such a great choice for small businesses and service professionals.

  • Are You Actively Pursuing Passive Income?
    To free up your time, have the lifestyle you want, work less hours and be highly profitable, you want to eventually have most of your income coming from passive sources. Learn what steps can you take to make this happen.

  • Are You Clear About Objectives Of Your Marketing Plan?
    Your marketing plan needs to be based on your objectives or goals. Take the time to get really clear on what objectives you want your marketing plan to address and fix.

  • Are You In A Marketing Rut?
    If you're feeling out-of-sorts with your marketing, discover some questions that will help you to evaluate what you're currently doing and give you some ideas about ways to get feeling excited again about your marketing.

  • Be A Marketing Sales Ambassador
    If marketing is all about fostering a relationship, then how does selling fit in? First learn to change the way you view selling, and then successfully market and sell your services and products by beginning to view yourself as sales ambassador for your company and for yourself.

  • Be In The Driver's Seat Of Your Business
    Often it's things, events and people that direct your day - not you. Learn to be in the driver's seat of your business, control what you spend your time doing in the workday, then you'll really start to see results.

  • Build Marketing Relationships The Easy Way
    All successful online businesses put most of their email communications on autopilot. Discover several different ways that you can incorporate autoresponder emails into your marketing plans and build the marketing relationship between yourself and your prospects and clients.

  • Build The Marketing Relationship With Your Prospects
    Successful people know that most sales are made after the seventh or eighth contact with a prospect - few are made after just one email, phone call or letter. If you keep building value and credibility in people's minds by keeping in contact and sharing your expertise with them, you'll move them towards the next step in the ...

  • Call To Action Ideas To Get Response
    No marketing communication is complete until you have asked your prospect or client to do something. Discover some ideas for typical "call to action" steps that you will be asking of your prospects and customers.

  • Choosing A Niche Market
    Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on. Take a look at these 4 important criteria and use t ...

  • Connect Your Lists For Maximum Success
    When it comes to the online marketing world, there is definitely more than one kind of list for building prospects and clients. Learn what these lists are and how to get them all working together in order to achieve maximum success for your business.

  • Copy Writing Tips
    Use these copy writing tips in order to make sure that your marketing copy is doing everything possible to move your prospects and clients to take some kind of action immediately.

  • Do You Follow Up?
    Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy.

  • Do You Need A Marketing Mindset Adjustment?
    Your marketing mindset/attitude has an important effect on the success of your business. Whether your mindset about marketing is negative, positive, or most likely a little of both, I've found that an "adjustment" is essential every now and then.

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