Michiel Van Kets's Articles in Branding


  • Designer T-shirts For Brand Awareness
    Brand awareness is one of the major concerns for every company and there are various ways to achieve it. Printing t-shirts and custom caps with your logo is just one effective method as it is economical, stylish and a great way to advertise.

  • Motivate Staff With Promotional Products
    Promotional products are a practical and successful way to keep the work force happy. Invest in corporate clothing that is smart and stylish, give gifts as incentives and rewards for achieving targets, and hand out low cost items for practical uses.

  • Promotional Gifts Do Not Have To Be Expensive
    Promotional products are crucial if you want to raise brand awareness and create a positive image for your company. And it's not always the most expensive items that are most appreciated, as long as they are practical and colourful or stylish you are onto a winning marketing technique.

  • Promotional Products Can Enhance Your Company Image
    Corporate clothing is highly effective in smartening up employees and making them look efficient, they are also a good source of advertising. Print your logo and company name on a quality T-shirt or jacket and reach a far wider audience than many other types of marketing allows.

  • Uncover Your True Brand Story By Gaining Consumer Insight
    Stories are powerful when used as a way of understanding what a brand means today, enabling meaningful brand stretch tomorrow. Gaining consumer insight about their full brand experience helps to identify emotional connections. Memories come from many sources and are hugely powerful in making emotional connections. Working o ...


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