Pat Boardman's Articles in Advertising


  • Advertising: Search Engines Vs. Online Yellow Page Directories
    Business owners are often approached to advertise by paying for inclusion into a directory of phones, maps, and addresses that resemble Yellow Pages to cash in on the concept. In contrast, search engines provide calls to action and a way to buy.

  • How Stores Advertise Using Displays Showcases And Mirrors
    Sales success happens in direct proportion to effective advertising and displaying of goods such as clothes, sporting goods, and electronics. Shopping in a retail setting is mostly a form of entertainment, more to fill leisure time than a necessary trip for essentials. There is some satisfaction in finding something nice as ...


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