Phil Robinson-23550's Articles


  • Are The Terms Seo And Sem Outdated?
    Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too!

  • Article Marketing - For Brand Awareness Or Making Money?
    Should you just use articles to gain brand equity and raise awareness of your business, or should you look to make money from your articles?

    Once you have created articles to help promote your website, services and products, it is worth considering whether, in this age of the free content mentality, it is worth ...

  • Data-mining Your E-commerce Website
    It is important to keep a close eye on the statistics your e-commerce site provides to ensure that you are correctly targeting your content to your likely audience, and therefore making every sale that should be available to you. Not only that, but you need to be encouraging your potential and actual customers to engage wit ...

  • Long Live Rss!
    RSS (or Really Simple Syndication) is one of those technologies which has been around for quite some time, in Internet terms, but has only recently become mainstream. Many websites and online businesses miss the opportunity to use RSS (and syndication generally) as a marketing tool because they are unaware of how it works, ...

  • Search Engine Optimise And Promote Your Blog Part 1
    All of us have now heard of blogs. For search engine optimisation purposes, a blog is a key weapon in your website promotion armoury. Many businesses are now seeing a growth of traffic and a commercial return from their blogs, especially those who allow their customers or even detractors to post comments and get engaged.

  • Search Engine Optimise And Promote Your Blog Part 2
    In the previous article, we covered how to optimise your blog using keywords, punchy titles and looked at content. Now, we will look at the promotional angle for increasing your readership, getting better search engine rankings and network with other blog writers.

  • The Dos And Donts Of Article Marketing
    Creating unique content is a must-do in terms of driving traffic to your website. Once you have done this, then you need to promote that content to ensure that the target audience is aware of it. Many SEOs claim that Google's duplicate content filters have made article marketing ineffective, while others suggest article mar ...

  • The Top 7 Questions For Social Media Marketing
    There seem to be some common questions about social media marketing which those many businesses who have not yet got involved in social media are seeking answers to, before embarking on a potentially time-consuming and unknown strategy. Here are seven of the top questions we are asked.

  • Using Social Networks For Search Engine Marketing
    Social networking is an innate human trait, and in the business world, networking is vital. Hence the rise in networking events, business network breakfasts and so on. Moving this online was inevitable with the rise of the Internet, and businesses who fail to engage in the social network world with a cohesive marketing plan ...


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