Rick Dahne's Articles in SEO


  • 3 Best Practices In Using Bing Search Ads
    The best practices for using Bing search ads are sometimes hard to find. There are at least a thousand people who can sell you the information you are looking for but with just a few tips you will not need to purchase any free information. The internet is an amazing place.


  • 4 Best Practices In Using Yahoo Advertising
    When using Yahoo advertising there are several things to keep in mind. Yahoo search marketing is run on a PPC format which means you pay when someone clicks on your ad. A PPC marketing campaign can be a very effective way to find new leads and drive traffic to your site.


  • A Brief Trip Around Seo Analysis
    SEO analysis generally comes before anything else to do with optimisation. It comes before you’ve hired a search engine optimization company, often before you’ve even refined your list down to a few contenders. Many companies offer free search engine optimisation analysis before you sign, and you can discuss free SEO an ...

  • A Social Media Strategy Map: The Definition Of Success
    As important as social media is becoming, it is also becoming important to clearly define strategy in order for things to move forward as successfully as they are able. Mindful of this, creating a strategy map can play a hugely important part of the SMO campaign.


  • â€global’ Doesn’t Mean â€homogenous’
    When you think of a website with global appeal, you probably imagine a domain name ending in â€.com’. Most companies assume that this form of domain is a key to global markets because it fits in under so many circumstances. While a .com domain might be something that’s familiar in all parts of the world, it’s not rea ...

  • Centres Of It Support Excellence
    One of the major irritations with IT support is that it is just that, support. What many companies want is a place where they can test out new initiatives and ideas. Just think of all the sharing that could go on if people met up at a centre of excellence to discuss new innovations and technologies.


  • Does Your Content Kick Goals?
    An optimised site needs so much content, on such a constant basis, that it's easy to lose sight of what that content is really supposed to achieve. Sure, the SEO reason for content is to provide a base for more keywords on your pages, but there is another reason. Content is there to spread your business message.


  • Error Messages And Seo
    Everyone gets them on their site now and then. The internet user clicks on a link, and instead of the perfectly optimized page that you've worked so hard on, a big white screen appears with the dreaded '404: Page Not Found' message at the top. These pages are a source of frustration both for site owners and site users, and ...

  • Get More Business Online With Seo Specialists
    If you have been not been able to grow your business online and you need to find better ways to market the products that you have, you can get the help that you need.


  • Getting To Grips With On Page Search Engine Optimisation
    On page search engine optimisation is a referral to SEO measures on a website that determine how well it ranks with a search engine such as Google or Yahoo!. On page search engine optimisation is only one factor in the practice of search engine optimisation, but it is one of the more important measures when ensuring that se ...

  • How Blogs Can Boost Your Rankings
    In the competitive world of online marketing, it all comes down to SEO. Effective SEO can lead to increased traffic, more visitors and increased profits, and that’s what everyone in this business wants to achieve. Using blogs as an addition to other online tactics can be a great way to improve the site’s ranking in sear ...

  • How To Speed Up Your Seo Results
    These days, people are impatient. They want results and they want them now; there’s no time for hanging around in the modern world of business. The same applies to SEO. People are expecting results quicker than ever before, and while the whole process of search engine optimisation takes time there are ways you can speed i ...

  • In-house Link Building Strategies Are An Obvious Route To Online Reputation Management
    If you run an online enterprise, but are getting few hits, you may wonder if search engine optimization services are worth the bother. If this is the case, and you have a convincing product that’s selling well elsewhere, it may be worth looking at your internal link building strategies.

  • Inbound Links: Be Picky
    It is a very hard task to build a decent link profile. All too often, site owners are keen to get any link they can. This can lead to a link profile that is unfocussed.

  • Incorporate Social Media Into Your Seo
    If you are looking for innovative marketing techniques that will help you to build your online presence and attract new web users as well as customers you should think about incorporating social networking sites into the marketing plan. Social networking sites can provide the means to access more potential customers and gro ...

  • Link Building Can Be Approached In Many Ways
    The most important of all link building strategies is probably the creation of compelling content. Examples can range from an expert writing on a popular topic to articles which are interesting because they are entertaining or unusual.

  • Link Building Works
    Creating more links online is one of the best things that you can do to improve the business that you have. When you are able to create and post links on other websites, you are able to reach the groups of people that you need.

  • Link Building Works To Create More Customers
    If you need to find more customers online, you need to have more links. The way that you can build the links that you need is by finding the best places to post them online.



  • Make Sure Your Link Building Is Giving You Results
    One of the most critical elements of search engine optimisation is link building. The links that come into your online business will be crucial in ensuring you receive lots of relevant high quality traffic.

  • Search Algorithms And The Pursuit Of Quality
    As any experienced SEO company will know, search engines aim to remove what are known as 'spam' sites from the Web in order to improve the standard of content as a whole. One of the methods they use is to create mathematical algorithms to check for those features most likely to be associated with a low quality website.

  • Search Engine Optimisation And The Scientific Method
    Search engine optimisation is not gambling. Nor is search engine optimisation based on faith. However, is search engine optimisation based on the scientific method? The scientific method has proven remarkably successful in helping us to understand the workings of the universe. It has also unearthed a lot of fascinating fact ...

  • Search Engine Optimisation Services †In-house Or Outsourced?
    Most e-commerce traders know the importance of search engine optimisation to their company. No matter how brilliant the site or product, if people can’t find it easily, they won’t be buying. But getting high rankings means more than using keyword-rich content on your site.

  • Seo Content With The Attraction Factor
    If you're at all interested in attracting links for your site, you should be on the lookout for content that acts as link bait. Not all of your content has to have this magnetic quality, but if you want people to spontaneously link to your site, you have to give them the right reasons in your content.

  • Seo In Writing For Your Website
    As you probably have noticed on many other websites, the content that is available to read should be interesting and well written. If you go to a website looking for information and find nothing that is useful, you are probably not going to spend any time on the website looking at anything else that they have.

  • Some Tips On Social Media Optimization
    Many search engine optimization companies today run several services. This can include link building, social media marketing and internet reputation management services, but really they’re all geared to the same thing: making good quality links to valuable content that will earn you customers.

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