Rokai Kolam's Articles in Marketing


  • Measuring The Influence Of Marketing On Consumers
    Product endorsements are enormously visible through internet, television and other communication facilities. Though millions of cash are spent in the conceptualization, production, publication and/or airtime on a particular product, large amount on return of investment is expected.

  • Wise Consumer Buying During The Recession
    Hard times are certainly still around and while many of us are trying to pry ourselves away from buying various commodities, it remains that we are having a difficult time doing so.


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