Ron Reahard's Articles


  • Four Ways To Put Your Customer At Ease
    With all the warnings customers get from 20/20, consumer reports and their local credit union about deceptive sales practices and "hidden profits" dealers make in the F&I department.

  • Hitting Home Runs In F&i
    Excelling in F&I means you're skilled in several areas. Being a strong closer may mean more products sold, but having weak needs discovery skills translates into higher charge-backs and low CSI scores.

  • The Intentional F&i Manager-part 1
    An Intentional F&I Manager does things with a purpose, and on purpose!.It's an exciting day in the F&I Department and many F&I Professionals are reaching record performance levels.

  • The Intentional F&i Manager-part 2
    In most dealerships, the primary reason the F&I Manager position exists is to sell additional products and generate additional revenue.

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